To launch the release of member-only film inspired presets, KP6 & KP7, VSCO wanted to tap into the nostalgia of the expired films that were once popular and later abandoned.
So we thought, if we were to go back in time, what did we think the future was going to look like? And used this as the strategy driving our creative. We’re celebrating hyper-contemporary fads that have been left behind only to get picked up again in a later decade. It might be abandoned. But it might last forever.